7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly helpful tool for keyword research study, especially when using innovative search options that are virtually concealed in plain sight.

Explore the various Google Trends menus and options and discover seemingly unlimited ways to get more keyword search volume insights.

Learn brand-new methods to unlock the power of among Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is precise, it doesn’t show the quantity of traffic in actual numbers.

It shows the varieties of questions made in relative portions on a scale of zero to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are just approximates that are extrapolated from a mix of internet traffic data suppliers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream information usually originates from anonymized traffic data obtained from users of certain pop-up blockers, web browser plugins, and some free anti-virus software.

The SEO tools then apply a computation that represents their finest guess of how that information correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools supply estimates of keyword traffic, the information presented by Google Trends is based upon real search questions and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help dial in accurate division of the keyword information that helps to comprehend what geographical places are best for promotional efforts and also discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually know if the pattern is reporting hundreds of keyword searches or thousands because the chart is on a relative scale of zero to one hundred.

However, the relative numbers can have more indicating when they are compared with keywords for which there are recognized traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already understood, for instance, from a pay per click project.

If the keyword volume is particularly big for which you don’t have a keyword to compare, there’s another way to discover a keyword to use for contrast.

A comparison keyword doesn’t need to be related. It can be in a completely various vertical and might even be the name of a trending celebrity.

The essential thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends web page that shows trending search inquiries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches each day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search expression [how to drop weight] as an example of how to utilize Google Trends to get a close idea of actual search volume.

The way I do it is by utilizing known search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Browse Trends For Target Keyword Phrases

The target keyword phrase we’re researching is [how to reduce weight]

Below is a screenshot of the 1 year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable pattern line from September 2021 to September 2022.

Then I included the two keyword expressions for which we have a close search volume count to compare all three, however for a 24-hour period.

I utilize a 24-hour time period since the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the expression [how to drop weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the same day, we can say with sensible precision that the keyword expression, [how to reduce weight] has around an everyday search volume of around 30,000 on a typical day, give or take a few thousand.

The actual numbers could be greater since Google Trends shows the low and high at particular points of the day. The overall for the day is highly likely greater.

The above hack isn’t 100% precise. But it’s enough to provide a strong ballpark concept and can be used to compare to and validate extrapolated information from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are 2 basic methods to look at the keyword data: extended throughout over longer periods of time and much shorter time periods.

Extended Period Patterns

You can set Google Trends to show you the traffic trends extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently going up, this means you need to focus energy on developing content for this trend.
  • Downward Long-Term Trends: If the trend line is gradually moving down, then it might be a signal that audience content consumption is changing.

For instance, review this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down pattern for WordPress in all 3 variations.

The down pattern extends to related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search patterns go down. It can be that people lost interest, that the interest went elsewhere or that the pattern is outdated.

The digital video camera product category is a good example of a down spiral triggered by a product being replaced by something else.

  • The digital video camera caused the recession in searches for traditional analog cams.
  • The iPhone began the downward spiral of the digital cam.

Knowing which way the wind is blowing might assist a material online marketer or publisher comprehend when it’s time to bail on a topic or product classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Novice’s Guide

3. Related Topics And Inquiries

Google Trends has two great functions, one called Related Subjects and the other Related Queries.


Subjects are search inquiries that share a principle.

Determining associated subjects that are trending upwards is useful for discovering how an audience or consumer need is shifting.

This information can, in turn, provide ideas for material generation or new product selections.

According to Google:

“Related Topics

Users searching for your term likewise looked for these subjects.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most frequently searched topic and a value of 50 is a subject browsed half as often as the most popular term, and so on.

Rising– Associated subjects with the biggest increase in search frequency because the last period.

Results marked “Breakout” had a remarkable boost, probably because these subjects are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Topics.

Leading queries are usually the most popular searches. Rising Queries are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The data from Rising Inquiries are great for remaining ahead of the competition.

4. Short-Term Patterns Can Bring Enormous Traffic

Viewing keyword patterns in the short view, such as the 90-day and even 30-day view, can expose valuable insights for profiting from quickly altering search trends.

There is a lots of traffic in Google Discover along with in Google News.

Google Discover is connected to trending subjects related to searches.

Google News is of the moment in terms of current events.

Websites that target either of those traffic channels take advantage of understanding what the short-term trends are.

An advantage of seeing short-term patterns (1 month and 90 patterns) is that certain days of the week stick out when those searches are popular.

Knowing which days of the week interest spikes for an offered subject can help in preparation when to release particular type of subjects, so the material is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search query stock according to category subjects.

This offers more precise keyword information.

The Classifications tab is very important because it refines your keyword research study to the correct context.

If your keyword context is [autos], then it makes good sense to appropriately improve Google Trends to show simply the information for the context of automobile.

By narrowing the Google Trends information by classification, you will be able to find more accurate info related to the subjects you are investigating for material within the proper context.

6. Determine Keyword Data By Geography

Google Trends keyword information by geographic place can be used for identifying what areas are the best to outreach to for site promotion or for tailoring the content to specific areas.

For instance, if certain type of products are popular in Washington D.C. and Texas, it makes good sense to aim advertising activity and localized material to those locations.

In reality, it may be beneficial to focus link-building marketing activities in those areas first since the interest is greater in those parts of the country.

Keyword popularity info by region is valuable for link structure, material development, material promotion, and pay-per-click.

Localizing material (and the promo of that content) can make it more relevant to individuals who have an interest in that material (or item).

Google ranks pages according to who it’s most relevant, so including geographical subtlety into your material can assist it rank for the many individuals.

7. Target Browse Intents With Browse Types

Google Trends gives you the capability to further improve the keyword information by segmenting it by the type of search the information originates from, the Search Type.

Refining your Google Trends research by the type of search permits you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and significant.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great method to recognize search patterns for material with the word “how” due to the fact that a lot of individuals search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the patterns information is useful because it shows what users are trying to find.

A Google Trends search for how, what, where, when, why, and who reveals that search questions starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training material that uses words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type might supply useful insights.

For instance, I have actually discovered that Buy YouTube Subscribers Browse shows more pertinent “related subjects” and “associated queries” information than investigating with “web search” chosen.

Here’s another example of how utilizing different sort of search types assists improve Google Trends data.

I did the exact same how, what, where, when, why, and who browses however this time utilizing the News Search refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are extremely various than the search patterns on Buy YouTube Subscribers. That’s due to the fact that people want to know the”what “and”how”types of info in Google News. When developing content related to news, identifying the right angle to report

a news item is essential. Understanding that the words”what”or” who”are most appropriate to a topic can be helpful for crafting the title to what the readers are most interested in. The above is the view of search queries for the previous 90 days. When the very same keywords are

searched using the 5-year perspective, it ends up being clear that the “who”

type keywords tend to increase according to current occasions. As an example of how current events influence patterns, the biggest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type question improvement reveals a different aid to improve the results so that they reveal more accurate details. So

, give the Browse Type selections a shot since the info that is offered may be more accurate and beneficial

than the more general and possibly loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are normally considered to be less beneficial than paid tools. That’s not always the case

with Google Trends. This short article lists 7 methods

to discover beneficial search-related trends and patterns that are definitely accurate, more than some search-related information from paid tools.

What’s particularly notable is that this article just begins to scratch the surface area of all the information that’s readily available. Check out Google Trends and find out extra ways to blend various search patterns to get much more helpful info. More Resources: Featured Image: Studio Romantic/Best SMM Panel