Automattic presented a brand-new ad network called Blaze which puts advertising on totally free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.
It was established by Matt Mullenweg, the business owner who established the free WordPress open-source content management system (CMS).
Blaze Advertising Network
The advertising network was initially presented in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.
Automattic announced that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.
Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to get started selecting pages to market.
Advertising payment is for impressions, not clicks.
Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.
If Jetpack isn’t currently set up then it must be set up, either the free or premium variation works.
Those who are utilizing Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.
From there a user browses to the Posts or the Pages screen and scrolls to choose the posts or pages for advertising, clicking a three-dot (ellipsis) menu to select the Promote with Blaze option.
The user interface permits advertisers to select the audience that will see the ads. Audience selection is segmented by what continent the ads will appear in, what kinds of gadgets will see the ads (mobile or desktop) and by what subject the advertisements will be shown in.
Ads Are Revealed The advertising can appear from among countless Tumblr and complimentary WordPress.com webpages. Management of the Blaze advertising campaigns is done through the dashboard interface at wordpress.com/advertising.
The projects are set up by a daily spending plan and by dates that the marketing will be shown. Blaze ads consist of a title, a snippet and an image.
According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them carefully to catch the viewer’s attention.
Bit: A brief text description of your post that appears beneath your image. You can compose an optimum of 120 characters here. We recommend using this text to support your headline and offer viewers more context about what they will see when they click the advertisement and get to your content.
Image: Submit an image to represent your post. You can use the crop tool to adjust your image’s appearance in the ad.”
Check out the main announcement by Automattic:
Introducing Blaze: A New Way to Ignite Your Development on WordPress.com
Included image by Best SMM Panel/Asier Romero