Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the variety of likes and comments give your social media performance viewpoint.

That’s why engagement rate is typically utilized as a selling point in influencer marketing media sets, or to determine a social campaign’s return on investment. However there are a few different methods to compute it.

Keep checking out to learn more about social media engagement rates– and use our free engagement rate calculator to find out how well your accounts are doing.

Bonus: Use our complimentary engagement rate calculator to find out your engagement rate 4 methods quick. Determine it on a post-by-post basis or for an entire project– for any social media network.

What is engagement rate?

Engagement rate is a social networks marketing metric that determines the quantity of interaction a piece of material (or a project, or an entire account) gets compared to reach or followers or audience size.

When it concerns social networks analytics, follower growth is essential, however it does not mean a lot if your audience doesn’t appreciate the material you publish. You need comments, shares, likes and other actions that prove your content is resonating with individuals who see it.

What else counts as engagement? You might select to consist of all or a few of these metrics when computing your engagement rate:

  • responses
  • likes
  • comments
  • shares
  • saves
  • direct messages
  • points out (tagged or untagged)
  • click-throughs
  • clicks
  • profile check outs
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verified Stories)
  • emails
  • “Get Instructions” (Buy Instagram Verified account just)
  • use of top quality hashtags

Free engagement rate calculator

Are you all set to calculate your engagement rate? Our totally free engagement rate calculator will assist.

Utilize the calculator All you need to utilize this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling out the fields.

To compute the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of a number of posts, input the total variety of posts in No. of Posts.

6 engagement rate solutions

These are the most common solutions you’ll need to determine engagement rates on social networks.

1. Engagement rate by reach (ERR): most common

This formula is the most common method to determine engagement with social networks content.

ERR determines the portion of individuals who chose to communicate with your content after seeing it.

Use the first formula for a single post, and the 2nd one to calculate the typical rate throughout multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To figure out the average, add up the all the ERRs from the posts you wish to typical, and divide by variety of posts:

  • Average ERR = Total ERR/ Total posts

Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than fan count since not all your fans will see all your material. And non-followers might have been exposed to your posts through shares, hashtags, and other ways.

Cons: Reach can vary for a range of factors, making it a various variable to manage. A really low reach can result in a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for particular posts

Technically, this formula determines engagements by followers on a specific post. Simply put, it resembles ERR, except rather of reach it informs you the rate at which followers engage with your content.

Most social media influencers compute their typical engagement rate in this manner.

  • ER post = Total engagements on a post/ Total fans * 100

To determine the average, accumulate all the ER posts you want to typical, and divide by variety of posts:

  • Typical ER by post = Total ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to evaluate interactions based on the number of individuals have seen your post, this formula replaces reach with fans, which is normally a more steady metric.

In other words, if your reach varies typically, utilize this technique for a more precise step of post-by-post engagement.

Cons: As discussed, while this may be a more undeviating method to track engagements on posts, it does not necessarily supply the full image given that it doesn’t account for viral reach. And, as your follower count increases, your rate of engagement could drop off a little.

Make certain to see this stat together with follower development analytics.

3. Engagement rate by impressions (ER impressions): best for paid content

Another base audience metric you could choose to measure engagements by is impressions. While reach steps how many people see your content, impressions track how typically that content appears on a screen.

  • ER impressions = Overall engagements on a post/ Total impressions * 100
  • Average ER impressions = Total ER impressions/ Total posts

Pros: This formula can be useful if you’re running paid content and require to assess efficiency based upon impressions.

Cons: An engagement rate equation that uses the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be inconsistent. It may be an excellent idea to use this approach in conjunction with reach.

Find out more about the distinction in between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-lasting analysis

While engagement rate by reach measures engagement against optimal exposure, it’s still good to have a sense of how typically your fans are engaging with your account every day.

  • Daily ER = Overall engagements in a day/ Overall followers * 100
  • Average Everyday ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is an excellent way to evaluate how frequently your fans interact with your account every day, rather than how they communicate with a specific post. As an outcome, it takes engagements on new and old posts into formula.

This formula can likewise be customized for particular usage cases. For example, if your brand just wishes to measure day-to-day comments, you can change “overall engagements” appropriately.

Cons: There’s a fair quantity of space for error with this approach. For instance, the formula does not account for the truth that the same fan may engage 10 times in a day, versus 10 followers engaging when.

Daily engagements can also differ for a variety of reasons, consisting of the number of posts you share. For that reason it might be worthwhile to outline everyday engagement versus number of posts.

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5. Engagement rate by views (ER views): best for video

If video is a primary vertical for your brand, you’ll likely would like to know the number of individuals choose to engage with your videos after watching them.

  • ER view = Overall engagements on video post/ Total video views * 100
  • Typical ER view = Overall ER view/ Total posts

Pros: If among your video’s objectives is to produce engagement, this can be a good way to track it.

Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that viewer might watch the video numerous times, they may not necessarily engage several times.

6. Expense per engagement (best for determining influencer engagement rates)

Another helpful equation to add to your social networks toolbox is expense per engagement (CPE). If you have actually picked to sponsor content and engagement is a key objective, you’ll want to know how much that financial investment is paying off.

  • CPE = Total amount invested/ Total engagements

Most social networks ad platforms will make this estimation for you, in addition to other object-oriented calculations, such as cost-per-click. Make sure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate automatically

If you’re tired of determining your engagement rate manually, or you’re simply not a mathematics person (hi!), you might want to consider using a social media management tool like Best SMM Panel. It enables you to examine your social networks engagement throughout social networks from a high level and get as detailed as you desire with personalized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel looks like:

Try for complimentary for one month Besides showing you your overall post engagement rate, you can also see what types of posts get the greatest engagement (so you can make more of those in the future), and even how many individuals visited your site.

In Best SMM Panel reports, it’s very simple to see the number of engagements you got over an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro pointer: You can set up these reports to be developed immediately and remind yourself to check in as frequently as you want.

A terrific perk is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and schedule your material appropriately.

What is a great engagement rate? Many social networks marketing experts agree that a good engagement rate is between 1%to 5%. The more followers you have, the more difficult it is to achieve. Best SMM Panel’s own social networks group reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand’s social networks engagement, checked out how to enhance your engagement rate.

Usage Best SMM Panel to track and enhance engagement rates throughout all your social networks channels. Attempt it free today.