Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wished to see if LinkedIn pods actually worked or if they were just a waste of time.

For those of you who don’t understand what a LinkedIn pod is, it’s generally a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I decided to join a couple of pods and test it out for myself.

I’m not always a recognized LinkedIn believed leader with thousands of fans, but I publish about my composing deal with a fairly routine basis and have even gotten a couple of customers through LinkedIn. So a couple of more fans and engagements with my posts definitely would not hurt.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the fundamentals.

A LinkedIn pod, frequently called an engagement pod, is a group of people who have accepted connect and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll have the ability to increase your connections and, as a result, your chances.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and connect with it.

Most engagement pods deal with the concept of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll need to do the same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are stated to be useful since they can:

  • Magnify the reach of your content
  • Help you get more engagement on your material (likes, remarks, shares)
  • Deal extended networking opportunities
  • Engage employees to support your brand name

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will carry out better.

This is specifically important since the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too frequently might be marked as spam.
  2. Low-quality posts: Posts that do not follow best practices, or don’t get enough engagement, will be labeled “low-grade.”
  3. Premium posts: Posts that are easy to check out, motivate questions, and include strong keywords will be identified top quality and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to sign up with a LinkedIn pod

There are a couple of various ways to join a LinkedIn engagement pod.

Initially, you can start your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.

There are also third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and various other pods on platforms like Telegram.

Methodology

I try out all four kinds of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each technique so that I could precisely track any distinctions in engagement across methods.

Here’s a breakdown of that procedure.

Handbook pods: I utilized an article on scheduling Buy Instagram Verified reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this technique, I used a blog post I ‘d shared on economic downturn marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I utilized a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod method I began by developing a manual LinkedIn pod of my own.

I selected a small group of my author pals (because they comprehend the research procedure)to pod up with. I sent them a quick message detailing the method and motivated them to communicate with each other.

Fortunately, they’re all great sports, and I immediately started getting a barrage of LinkedIn notifications showing the support of my buddies.

I likewise instantly saw some brand-new(stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in just a number of hours! LinkedIn-specific pod method I likewise joined a couple of LinkedIn group pods focused on digital marketing and social media.

The number of members truly varied in these groups. One had over a million members, at the others had simply a few dozen. I chose a mix of high-member pods as well as a couple of smaller sized ones. If

vanity metrics have taught me anything, it’s that even if a great deal of individuals

remain in your circle, it doesn’t mean they’re really focusing. Some of the pods I found in my search were described as inactive, so I stayed away from those. Of all the groups I signed up with, Video game of Content was the only one that seemed to have regular posts from other users. The rules of GoC were pretty basic: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it remains relevant. Group members can then discuss the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see lots of individuals replying to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those same group members

. So, yeah, this was working. A minimum of in regards to amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I went in and followed suit, engaging with published links and

commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also installed the lempod extension on my Google Chrome web browser. lempod uses a digital marketplace filled with LinkedIn engagement pods you can join. I signed up with a few pods focused on digital marketing and social media. The very first one I was accepted to was called”Content+ Social Media Marketing pod”. That seemed pertinent. I instantly published the link to my post. As soon as I shared the link, the screen opened to a big graph, with a list of individuals

” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have actually already engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.

Within just a couple of minutes, my impressions had actually grown from 191 to 206. I also had six new remarks. I viewed this number progressively climb up over the next hour.

While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were actually thinking about my work.

Not to mention, the engagement was can be found in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, maybe it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verified, however I was never ever authorized.

It seems this group might

be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: Initially glance, it may look like the Automated LinkedIn pod was the most efficient pod, however I in fact think it was the Manual pod for reasons that I will discuss below. In any case, none of the LinkedIn pods really made a big distinction for me or helped grow my existence on the platform considerably.

Approach Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these results.

Handbook pods

This appeared like the most natural, most consistent approach. Since I was leveraging individuals I already knew, the remarks were genuine, appropriate, and genuine.

Not to mention, these individuals are actually in my market– meaning if my posts appear in their feeds to their connections, it might assist me network further.

Nothing about this technique came off as spammy, though I don’t know how sensible it is to ask my friends to do this weekly.

Over the course of one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this approach brought in the most remarks, responses were unclear and less relevant than those discovered in my manual pods. Plus, most of these people worked outside of my market. So, there most likely isn’t much advantage to my material showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This approach certainly brought in the most likes and comments. But, I didn’t see any appropriate profile visits, direct messages, or connection demands come through. Likewise, while there were a great deal of new remarks, they were all practically the same:

  • “Really cool Hannah!”
  • “Great post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague remarks signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).

I can just imagine that other users might see this and think the very same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this approach.

What do the outcomes suggest?

Here are the main takeaways from my experiment.

Authentic pods have benefit

There is certainly some engagement to be acquired from using LinkedIn pods. Pods that are comprised of appropriate, genuine connections within your industry can certainly help to magnify your content and get you more views, likes, and remarks.

Spammy pods won’t get you far

But, if you’re attempting to game the system by signing up with pods that have lots of fake accounts or that are unrelated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They do not imply much if they’re originating from accounts that will never ever work with you.

LinkedIn pods ARE awkward

I believe what struck me most about this experiment was the pain that included having numerous unconnected strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anyone took a more detailed look it would be quite apparent the engagement was spam.

Just as I wouldn’t recommend organizations purchase their Buy Instagram Verified fans, I wouldn’t suggest they utilize engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, possibilities are your audience will discover. And the last thing you desire is to lose their trust.

Concentrate on close, pertinent connections

If you still want to sign up with a LinkedIn pod after reading this, the best way to use them is to sign up with ones that pertain to your market which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in important relationships (and, ideally, real consumers).

Here are a few pointers for discovering the best LinkedIn pods:

  • Take a look at groups related to your industry or niche. A lot of these will have pods associated with them.
  • Ask relied on connections if they understand of any good pods to join.
  • Develop your own pod with a group of like-minded people.
  • Prevent excessively spammy pods that are only concentrated on promoting material and not taking part in genuine discussions.
  • Most of all, concentrate on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and boosting LinkedIn content– along with all your other social channels– simple, so you can spend more time producing quality content, tracking your performance, and learning about your audience. Try it complimentary today.

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