There are a growing variety of reports throughout the web of Google Ads accounts managers threatening to contact clients directly, in spite of not being permitted to.
According to the reports, agencies who do not respond to e-mails from Google Advertisements account supervisors are being consulted with threats from Google associates to call customers directly.
In some cases, the Google Advertisements account supervisors call customers and tell them to drop their agencies.
There are two things to make clear here:
- Agencies are not needed to talk to Google associates
- At no point must a Google Advertisements account supervisor call an agency’s client
A Google Ads rep informing customers to fire their agency crosses the line.
However, these reports are becoming more regular.
Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn today:
Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway’s post captured the attention of Google Ads Intermediary Ginny Marvin, who says the concern will be addressed”right away.” Marvin adds,”This is not in line with how we expect our group to
support our advertisers and firm partners.” Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway isn’t alone in his experience. Throughout October, reports flowed on Reddit of Google associates participating in comparable practices. One Reddit user posted a screenshot of an e-mail gotten by a Google Advertisements Account
Strategist, which reads: “I am composing to you one last time as a courtesy, since my sincere objective is to provide you
worth and sophisticated methods with google ads and deal with you carefully, to assist you conserve time and make your customers more effective with google ads, thus I am contacting you for the last time to notify you that if I do not reach you, I will assume that you are not getting my e-mails and will call the clients that I have been designated straight.”Another Reddit user has almost the very same story, saying they
‘ve been “bugged”with daily e-mails from a Google Advertisements associate to get on a call and implement project modifications. Once again, agencies aren’t obligated to consult with Google associates or carry out modifications clients aren’t requesting for. Ought to you receive an email like the one above, the very best thing to do is send a complaint via
Google’s main form. Beware of these aggressive sales tactics. As long as you’re not breaking any policies, Google has no say over
how you run your clients’projects. Featured Image: FGC/Best SMM Panel