Posted by Advertisers worldwide today started their weekly routine with a big problem accessing Google Advertisements.
Word quickly spread throughout Buy Twitter Verified and LinkedIn, with confirmation from others that this isn’t a periodic problem.
Google Status Control Panel Verifies Interruption
From the Google status dashboard, the interruption was confirmed today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 As of
midday CST, the problem has still not been fixed. Google Ads Liason Ginny Marvin also required to Buy Twitter Verified to confirm the issue: We’re investigating reports of a problem with Google Ads. We will offer more info shortly. The impacted users are unable to gain access to Google Advertisements. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers required to LinkedIn and Buy Twitter Verified to voice their concerns.
Why This Matters Advertisers can not handle or optimize their
accounts without
proper access to Google Ads. Much more, Google Ads are still serving to users, however online marketers can’t see or react to real-time efficiency. When marketing dollars are at stake, this is a big issue for companies of any size. If you’re utilized to weekly reporting, that’s another task you will not have the ability to do until the
Google Advertisements issue is solved. This outage is inconvenient for Google after their layoff statement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements outage on LinkedIn."/ > While this outage is more likely an unforeseen coincidence to Google Advertisements, marketers fasted to put it together.
Summary
Google Advertisements is still down for many users since Monday afternoon. After the Friday statement of 12,000 Googlers, questions have actually arisen if these layoffs have affected the innovation and staffing that manages these platforms.
This is a developing story and will update as Google supplies more details.
Featured Image: Stmool/Best SMM Panel