Google Responses If Splitting A Long Post Might Result In Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman responded to a concern about thin content, clarifying a typical misperception about what thin material actually is.

Thin Content

The word thin ways lacking thickness or width.

So when we hear the term “thin content” it’s not uncommon to consider thin material as a web page with very little material on it.

The real definition of thin content is more along the lines of content that does not have any added value.

Examples are a cookie cutter page that hardly differs from other pages, and even a web page that is copied from a merchant or manufacturer with nothing additional contributed to it.

Google’s Product Review Update weeds out, among other things, thin pages including review pages that are just product summaries.

The trademark qualities of thin pages is that they do not have creativity, are hardly various from other pages and/or do not offer any specific added value.

Entrance pages are a kind of thin content. These are webpages designed to rank for specific keywords. An example can be pages created to rank for a keyword phrase and different city names, where all the pages are practically the very same other than for the names of the cities.

Are Brief Articles Thin Material?

The individual asking the concern needed to know if splitting up a long post into much shorter posts would lead to thin content.

This is the concern asked:

“Would it be considered thin material if a short article covering a lengthy topic was broken down into smaller posts and interlinked?”

Lizzi Sassman responded to:

“Well, it’s hard to understand without looking at that material.

However word count alone is not a sign of thin content.

These are two completely legitimate approaches: it can be good to have an extensive short article that deeply checks out a topic, and it can be equally simply as excellent to break it up into simpler to comprehend subjects.

It really depends upon the subject and the material on that page, and you know your audience best.

So I would concentrate on what’s most handy to your users and that you’re providing sufficient worth on each page for whatever the subject may be.”

Splitting a Long Short Article Into Numerous Pages

What the person asking the concern might have been asking is if was alright to divide one prolonged subject throughout multiple pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the content.

The Googler assumed that the individual asking the concern was splitting a long short article into shorter posts committed to the multiple subjects that the prolonged short article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was understanding the question correctly.

In any case, pagination is a fine way to separate a lengthy article.

Google Search Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark