Greatest Challenges Dealing With SEO In 2023 [Survey Outcomes]

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When you’re preparing your method for next year, it’s important to plan for potential upsets and difficulties ahead.

This year, SEO specialists got rid of obstacles postured by an absence of resources, issues with strategy, and the capability to scale processes.

Looking ahead to 2023 and beyond, our State of SEO report finds professionals expect machine learning and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the best shifts in SEO.

In this post, we’ll summarize key data points from our report, highlight 3 major difficulties in specific, and look at appropriate SEO patterns that can assist in your technique advancement.

Lastly, we’ll talk about the implications improvements in machine learning and AI has on search marketing. Will this new search technology pose a challenge for you and your company? Continue reading to discover what our professionals state.

All of the insights here are driven by our first-party survey data in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the greatest SEO challenges over the last 12 months, participants specified:

  1. Lack of resources (14.9%).
  2. Strategy issues (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Positioning with other departments (10.7%).

Budget cuts fell from the number one challenge SEO experts faced in 2021 to number 6 this year.

However, the truth that lack of resources and scaling processes were leading obstacles in 2022 recommends that 2021’s budget cuts had an enduring effect.

Looking ahead to prospective risks in 2023, we asked participants to choose as much as 3 “most significant shifts” and industry modifications in SEO. Here are their leading reactions:

  • Artificial intelligence and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for talent (11.5%).

Elements SEO specialists are seeing as emerging factors are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP functions (8.3%).

SEO Pros Frequently Work With Limited Resources

Absence of resources came in as the top challenge faced by SEOs in 2022.

There’s little doubt that the industry is feeling the effects of spending plan cuts incurred in 2021, though another factor for the limited resources is that lots of SEOs aren’t working with big groups.

Over 40% of respondents report dealing with a team of 10 or fewer members, while roughly 5% stated they work on their own.

Including new staff member might show tough in the next year or more.

The State Of SEO Report enters into much deeper information about the difficulties facing SEO specialists and what they’re stressed over next year.

Recent And Continuing Growth Might Prove Challenging

Numerous of the SEO shifts predicted for 2023 and beyond are prospective obstacles to growth.

Recent and continuing growth may show challenging without the capability to scale as a team, and competition for skill is expected to be a significant cause for issue over the next two years.

Deprecation of third-party cookies makes it difficult for SEO pros and marketers to sustain recent development, as they’ll be anticipated to provide the exact same or much better results with fewer information.

Strategy Is An Issue For Lots Of SEO Pros

SEOs noted technique problems as one of their greatest difficulties over the last 12 months.

Technique problems might show that SEO specialists are struggling to prove their ROI (return on investment).

While over half of SEO practitioners (58.0%) we surveyed reported an increase in the ROI for their work, many had a hard time to prove ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Strategies And Determining SEO Success, we discuss how ROI issues are typically the result of a detach between a brand’s target goals and the data being tracked.

SEO Pros Expect Machine Learning And AI To Have A Big Effect

Topping the list of biggest shifts over the next two years, as expected by SEO pros, is artificial intelligence and AI.

Furthermore, artificial intelligence and AI were the leading actions when SEO pros were asked to rank what they think will be the most important emergent factors in 2023.

To understand much better why artificial intelligence and AI are at the top of everybody’s minds, we turned to our in-house specialists to get more context.

Shelley Walsh, the SEO material strategist at SEJ, doesn’t see AI and artificial intelligence being able to change human decision-making at any time soon. Even more, she does not advise relying too greatly on AI-powered tools for producing material:

“As a disruptor, I can’t yet see AI being able to replace critical decisions and options where there are a number of routes to take, and you need to decide based on competence. The tool is just as excellent as the individual driving it. At the moment, there is a flood of tools powered by GPT-3.

These are great for low-end volume content, such as item descriptions, however they expand the divide and raise well-researched thought leadership quality material. As niches online ended up being filled by AI-spun material, the quality will be the only method to stick out. Ultimately, overuse will only have a detrimental impact.”

To see all of the first-party study data and find out more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel