How To Attain 7-Figures With Your Law Office Marketing Site

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Numerous law practice are simply leasing area when it concerns their internet marketing.

Whether it’s Google pay-per-click (PAY PER CLICK) advertisements, Buy Facebook Verified Advertisements, or social networks, these channels frequently yield just temporary wins. As soon as you pull the investment, your outcomes disappear completely.

Your site, on the other hand, can be a 24/7 selling tool for your law firm practice. It can efficiently become your biggest property, getting leads and cases while you sleep.

In this guide, we’ll talk about how to turn your site into the ultimate marketing tool for your law firm practice and produce seven figures in income for your company.

A Well-Optimized Law Practice Site Can Yield Big Results

With your law office’s site, you can use content marketing to your advantage to create rewarding outcomes for your service. Material and SEO permit you to attract users naturally and transform traffic passively into brand-new cases for your law firm.

As an example, a high-ranking website in a competitive market getting 1,000 users each month can get huge outcomes:

  • Convert visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Typical $8000 income per case = $16,000-$80,000 monthly income from one page.

Over the course of a year, this might cause high six-figures to seven-figures in earnings!

The Foundations Of A Revenue-Generating Law Firm Site

At its core, your law practice site need to serve to talk to the requirements, has a hard time, and interests of your target market. It should be laser-focused on your practice location, who you serve, and what you need to provide.

With this in mind, a well-crafted site material strategy must specify:

  • Your service goals (the cases you want).
  • What rivals are doing.
  • What pages to write and keywords to target.
  • How to utilize your content spending plan.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink technique.

Listed below, we’ll dive deeper into how to establish this strategy, develop out remarkable material, and achieve your seven-figure revenue objectives.

1. Define The Cases You Want

The primary step to developing a successful site marketing method is to define the kinds of legal cases you want.

This activity will help you determine the types of people you want to reach, the type of content you must develop, and the types of SEO keywords you need to target.

That way, you end up marketing to a more specific subset of potential clients, instead of a broad variety of users.

Not sure where to set your focus? Here are a few concerns that might assist:

  • Which of your cases are the most lucrative?
  • What kinds of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to enhance?
  • Are there any practice locations you want to explore?

At the end of this activity, you may choose that you want to bring in more household law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the kinds of cases you want to attract will just make your site marketing even more powerful.

2. Determine Your Top Competitors

One of the very best ways to “hack” your website marketing technique is to find out what’s working for your competitors.

By “competitors” we mean law office that are working to attract the kinds of cases you’re attempting to draw in, at the exact same level at which your law office is currently operating.

I say this because I see many law practice attempting to out beat and outrank the “big” fish and this can feel like a losing battle. You want to set your sights on your closest rivals, rise above them, and then get more competitive with your strategy.

Here are a couple of ways to identify your closest competitors:

  • Conduct a Google search of your legal practice location + your service area (e.g., “family law Kirkland”, “DUI lawyer LA”, “Denver probate attorney” etc). Keep in mind of the top-level domains (i.e., sites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain. These tools will frequently appear close rivals to your domain.
  • Using the very same tools above, carry out natural research study on your domain to see what keywords you are already ranking for. Browse these keywords in Google and see what other domains show up.
  • Use these tools to determine the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that resembles your own.

Make sure to take a look at your recognized company competitors too.

These may or might not be ranking well in Google Search, but it’s still worth a peek to see if they are targeting any high-priority keywords that your website must be targeting.

3. Conduct A Material Audit Of Your Website

Your next action is to carry out an audit of your current website. This will permit you to analyze what material is performing well, and what content needs enhancement.

Initially, begin with your main service pages.

Use SEO tools like Semrush or Ahrefs once again to examine the rank (position), efficiency, and keywords of each page. Determine any pages that are ranking low, or not at all.

Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to optimize to reach those greater rank positions– compared to pages ranking at, say, place 59.

Next, use the exact same tools to perform a “gap analysis” (most SEO tools have this function).

This compares your site’s performance to that of your closest competitors. It will reveal you a list of keywords that your competitors are ranking for that your site is not ranking for at all.

Lastly, develop an inventory of what pages you already have, which need to be revised, and which you need to create. Doing so will assist you remain organized and remain on job when establishing your material method.

4. Plan Your Content Silos

By this step, you will have a pretty good concept of what pages you currently have, and which pages are “missing out on” from your method (based on the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the basic process:

  • Review an existing service page (if you have one) and optimize it as best you can. Ideally, this is a page that’s already carrying out well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, produce one based upon among your high-priority keywords. Again, these need to be a keyword that is indicated to attract your preferred kind of cases.
  • Next, develop a “silo” of content around your primary page. To put it simply, develop new pages that are topically associated with your primary service page, but that target a little different keywords (ideally, “long-tail”, lower competition keywords).
  • Include internal links in between these pages and your primary service page.
  • In time, build backlinks to these pages (through visitor publishing, PR, material marketing, etc)

Below is an example of a content silo method for “injury:”

Image from author, November 2022

5. Recognize Supporting Topics

As part of your website content method, you’ll then want to develop other supporting material pieces. This must be content that provides value to your possible customers.

FAQs, blog sites, and other service pages can support your main pages.

For example, if you are a DUI attorney, you might want to publish a FAQ page that deals with the main questions clients have about DUI law, or an article entitled “What to Do When You Get a DUI.”

There are a couple of tools you can use to research supporting subjects:

  • Semrush– Utilize this tool to recognize untapped keywords, content subjects, and more.
  • AlsoAsked — Recognize other questions individuals have actually searched for appropriate to your main topic.
  • Address the general public– Use this search listening tool to identify topics and questions associated with your practice area.

Below is an example of how the full material silo can come together for “Los Angeles Vehicle Accident Attorney:”

Image from author, November 2022 6. Construct An Editorial Calendar As soon as you have all of your content ideas down on paper, it’s time to develop your

editorial calendar. This is basically a plan of what material you need to produce when you want to release it, and

what keywords you plan to target. This can be as basic as a Google Sheet or as expensive as a task management tool(like Monday.com or Asana). Here are a couple of pointers to get you started: Always focus on primary pages. These need to be the first content pieces you create on your

site. Develop or modify your primary pages and

  • monitor their efficiency. Usage Google Analytics and other SEO tools to keep your eye on how
  • your content is carrying out. Depending on spending plan and seriousness, you might begin with all main pages, or go silo by silo. Determine which service pages are essential to you.
  • You can create all of your primary pages simultaneously, or develop the whole silo as you go. Keep a record of your target keywords. Just because you” enhance “for them doesn’t imply your content will automatically rank for your target keywords.
  • In your editorial calendar, keep an eye on the keywords you wish to target– by page– so you have a record of your initial SEO strategy. What Makes A Winning Law Firm Site Technique? The secret to attaining 7 figures with your law practice site is material. Material allows you to target

your perfect clients, attract your favored cases, engage your audience, and so a lot more. A well-thought-out content technique will empower your website

to achieve more for your company than any other marketing channel could! Above, I detail a few actions to developing this type of

winning strategy. But, achieving excellence takes time. I advise keeping your eye on the prize, keeping an eye on efficiency, and making updates as you go along. This will help you reach your preferred outcome. More resources: Included Image: PanuShot/Best SMM Panel