Does the IP address of your website’s server impact your rankings in search results? According to some sources around the internet, your IP address is a ranking signal utilized by Google.
But does your IP address have the prospective to help or hurt your rankings in search? Continue reading to find out whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Factor
Articles on the internet from respectable marketing sites declare that Google has over 200 “known” ranking elements.
These lists typically include declarations about flagged IP addresses affecting rankings or higher-value links because they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Thankfully, these lists triggered various conversations with Google employees about the validity of IP addresses as ranking consider Google’s algorithm.
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The Evidence Against IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a customer’s site would be affected by spammy sites on the very same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared webhosting happens. You can’t really control who else is on that IP address or class c subnet.”
Eventually, Google chose if they did something about it on an IP address or Class C subnet, the spammers would just transfer to another IP address. For that reason, it would not be the most effective method to tackle the concern.
Cutts did note a particular exception, where an IP address had 26,000 spam sites and one non-spammy site that welcomed more scrutiny however restated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, noted that Google deserves to do something about it when totally free hosts have been massively spammed.
In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Search Supporter at Google, was asked if having all of a group’s websites on the same c block of IP addresses was a problem.
He responded to:
“No, that’s completely fine. So that’s not something where you artificially need to buy IP address blocks to just shuffle things around.
And especially if you are on a CDN, then possibly you’ll wind up on an IP address block that’s utilized by other business. Or if you’re on shared hosting, then these things happen. That’s not something you require to synthetically move.”
In March 2018, Mueller was asked if an IP change with a different geo-location would impact SEO. He responded:
“If you move to a server in a different location? Usually not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later, Mueller responded to a tweet asking if Google still counted bad communities as a ranking signal and if a devoted IP was required.
“Shared IP addresses are great for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His reaction was merely, “Nope.”
A few tweets later, within the very same Buy Twitter Verified thread, another user commented that IP addresses mattered regarding backlinks. Mueller again responded with an easy “Nope.”
In June 2019, Mueller received a concern about Google Search Console revealing a site’s IP address instead of a domain. His answer:
“Generally, getting your IP addresses indexed is a bad concept. IP addresses are often short-term.”
He suggested that the user guarantee the IP address reroutes to their domain.
A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are definitely great. The majority of the time, it suggests the server wasn’t established well (we canonicalized to the IP address instead of the hostname, simple to repair with redirects & rel=canonical), but that’s just a technical detail. It doesn’t suggest they’re bad.”
In early 2020, when asked about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is actually typical. Having some bad websites on an IP does not make everything on that IP bad.”
In September, during a conversation about bad communities affecting search rankings, Mueller stated:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blogger. There are great sites that do well (ignoring on-page constraints, and so on), and there are horrible sites hosted there. It’s all the very same facilities, the exact same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable fact.
“Fun fact: altering a site’s underlaying facilities like servers, IPs, you name it, can change how quick and frequently Googlebot crawls from said website. That’s since it in fact spots that something changed, which triggers it to relearn how quick and frequently it can crawl.”
While it’s intriguing details, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking aspect.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively impact SEO. Meuller replied:
“Unless folks are connecting to your site’s IP address (which would be unanticipated), this would not have any impact on SEO.”
Later on in December, when asked if an IP address rather of a hostname looks uncommon when Google evaluates a link’s quality, Meuller mentioned, “Ip addresses are fine. The internet has tons of them.”
If you’re stressed over your IP address or hosting company, the agreement seems to be: Don’t fret.
Get More Google Ranking Aspect Insights.
Our Decision: IP Address Is Not A Ranking Aspect Anymore
Maybe in the past, Google explore IP-level actions against spammy websites. However it needs to have discovered this ineffective because we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude for now that IP addresses are not a ranking factor.
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