Journalism to PR to Marketing to Sports

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In a world where PR and material marketing is essential to SEO, the sports industry can produce some learnings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to go over the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Have a look at how sports can offer some important marketing insights and how marketing can gain from sports too.

We know how enthusiastic individuals are about a sport, whether football, soccer, or basketball. People sometimes have an irrational accessory to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an attachment to something. The psychological connection is so strong that, naturally, brands will wish to be included. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brands line up with athletes whose message and online persona line up with the values that the brand name wants to spread.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real people. So if you are a professional athlete who delights in theater, go to the theater and get associated with local community activities. Attempt to recognize the other passions that you have. All of that assists you construct your personality. Make individuals discover you more relatable and pleasant, which will translate into brand names wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to develop their brand name.
[33:28]– Sports Marketing suggestions that can be applied to marketing.

Resources pointed out:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer completing for an audience. We’re not just
taking on our direct rivals however for the attention of the audience. You’re competing for individuals’s times. So if you are trying to get among your fans’ attention, you are competing with the music they listen to. You’re also competing with Spotify therefore various things. These days that is something that we need to think about when we analyze our strategies and our positioning. It’s not just about our direct competitors however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s constantly good to check what your primary rival is doing and your smaller sized competitors. And it’s always fantastic to have a “side project” to explore. But, of course, you may be not able to do it on your company’s website. Still, the capability to have some side task and then turn it into a service case and after that pitch the ability to do it on your business’s website may likewise be valuable.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you trying to reach, and then recognize the best channels to reach that audience? With influencers and content developers online, when we think about PR, we don’t just think of traditional media. We consider anybody with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys structure long lasting relationships with people, utilizing the game of football as her prime chance.

Her passion for sports and expertise in journalism, public relations, and marketing help her develop professional athletes and organizations side-by-side through vibrant organization designs.

With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is ready to make substantial changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker