LinkedIn’s New Focused Inbox Surfaces More Pertinent Messages

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LinkedIn is upgrading its messaging experience with a brand-new ‘Focused Inbox,’ which intends to cut down on spam and surface more pertinent messages.

The next time you login to LinkedIn and open your inbox you’ll see a notice welcoming you to “Attempt Focused Inbox.”

Credit: LinkedIn

Clicking on the button shown above will automatically filter your messages into two tabs.

Focused Inbox uses AI to determine essential messages, which it filters into the ‘Focused’ tab while the remainder are sent out to the ‘Other’ tab.

Thinking about there’s an AI aspect involved it may take time for LinkedIn to discover your inbox preferences.

You’ll have the option to move messages in between tabs, or revert back to the standard messaging experience if you do not enjoy the Focused Inbox.

LinkedIn is making this change in uptick in direct messaging, which the company says is up 20% compared to last year.

In an e-mail, a LinkedIn representative states:

“This feature is the latest in a series of enhancements we’ve made to assist members have more productive discussions and connect to chances through LinkedIn messaging. With discussions up nearly 20 percent since last year, we’re seeing more experts on LinkedIn are relying on messaging to link and engage with each other.”

LinkedIn’s Focused Inbox is now readily available around the world to all users.

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