Marketers React To Google’s ‘Get rid of Redundant Keywords’ Update

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What method to ring in the new year with a fresh Google Ads upgrade?

On January 4, Google emailed advertisers who presently have the auto-applied recommendation “remove redundant keywords” enabled on their accounts.

The email mentioned starting January 19, Google will begin getting rid of redundant keywords across different match types.

First reported by Robert Brady by means of Buy Twitter Verified, advertisers quickly took to numerous social networks outlets to share their issues over the new update.

What’s Changing?

Presently, one of Google’s auto-applied recommendations allows the system to get rid of redundant keywords of the same match type within the same advertisement group.

With the January 19 upgrade, Google’s upgraded its policy to eliminate redundant keywords throughout different match types.

Basically, Google will remove phrases or exact match keywords if a broad keyword covers the search query.

A portion of the email from Google listed below describes more detail:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will enter into effect on January 19, 2023.”/ > Advertisers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy update announcement: On what planet does this

make good sense? Google Advertisements is changing the meaning & execution of a suggestion AFTER IT HAS ALREADY BEEN APPLIED. This should be a different recommendation. How could anyone EVER use a @GoogleAds recommendation to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other marketers chimed in on Greg’s post with similar sentiments:

So, what makes this update so questionable with marketers? As others have actually pointed out, one of the primary issues is that Google has changed the definition of an existing auto-applied recommendation. With such a considerable modification, it’s argued that

this ought to be a new recommendation for marketers to opt in or opt-out of. Another issue is around Google’s ability to resolve context and belief in a proper matter. Finally, the agreement is that these updates are again aimed at small companies and novice online marketers to handle their accounts more efficiently.

However where does that leave the experienced marketers who have spent years screening and improving their keyword strategies?

Google Ads Liason Addresses Advertiser Concerns

After connecting to Google for remark, the official Google Ads Liason reacted by means of Buy Twitter Verified on January 5:

Advertiser Mike Ryan created a well-thought-out reaction that was favored by the pay per click community on LinkedIn. He consisted of a recommendation to assist prevent scenarios like this in the future. The thread continues with additional explanation and Frequently asked questions:

In the thread reply, Marvin dealt with the following from Ryan’s letter:

  • The test went through several versions before releasing
  • The test was paused early on due to a bug
  • Lots of experiments at a time can cause communication challenges
  • Overall results of the redundant keyword experiment were positive


If you are currently decided into Google’s auto-applied recommendation to remove redundant keywords, the new policy will enter into result on January 19.

The new policy will not make any retroactive changes to your account. However, since this is not a brand-new suggestion, you would need to disable this auto-applied suggestion if you do not want to participate.

A significant modification from Google so early on in the brand-new year could be a sign of a lot more substantial modifications in the future.

The open discussion in between marketers and the Google Ads Liason is an outstanding action towards more openness and factor to consider for all online marketers– newbie or experienced.

An unique thank you to Google Ads Liason Ginny Marvin for promptly resolving advertisers’ questions and transparently.

Included Image: ViDI Studio/Best SMM Panel