SEO Incomes 2022: Industry Growth & Lots Of Brand-new SEO Professionals

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SEO wages reported for 2022 reflects growth in SEO as a profession.

The State of SEO report reactions suggest that majority who submitted the study are new to digital marketing.

Development in entry-level income reporting reflects this increase of new experts and market growth.

SEO Professional Market Growth

Of those who reacted to the survey, a more significant percentage than in 2021 reported they are brand-new to the industry.

28.7% of participants reported having less than two years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This figure implies 61.4% of participants were relatively new to SEO, with less than 4 years of SEO experience.

There were fewer SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Average Income In SEO

The typical wages of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, showing that the most development in the SEO industry is at the entry-level.

Decline In SEO Revenues At The High-end

In contrast to the growth in entry-level positions, those reporting higher revenues higher experienced modest decreases.

Fewer SEO professionals reported earnings in the middle level, upper middle, and high-end of the SEO pay scale.

Decreases In Higher Making SEO Specialists

A number of wage categories for SEO specialists reduced:

  • 1.9% reduction in those making between $35,000-$49,000.
  • 3.12% decline in those making in between $50,000-$74,000.
  • 1.97% decrease in those earning $100,000-$149,000.
  • 1.53% reduction in those earning $150,000-$199,000.
  • 0.51% reduction in those earning over $199,000.

One bright spot is that those earning between $75,000-$99,000 increased by 1.05%

These information points do not necessarily suggest that SEO wages have gone down. They are percentages and not actual numbers.

The description is that the variety of entry-level SEO jobs increased by a massive 27.68%. That implies that unless the other salary ranges experience comparable growth, their percentages will naturally reveal a lower amount when revealed as a percentage.

However, it shows growth in entry-level SEO positions, which could show a healthy amount of industry development.

Salary Varies Differ By Country

Another method to see the earning levels for SEO is throughout countries.

All earnings are kept in mind in dollars, based on the currency exchange rate when the report was generated.

SEO experts in Australia tended to make higher rates, $91,989, despite the fact that 46.0% of participants reported having five years or less of SEO experience.

This fact suggests a high need for Australian SEO specialists, with competition between agencies and big brand name internal positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their staff, and I see the exact same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose a staff member to private employment.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO wage rates. Business are hiring in-house SEOs, and the bigger ones may likewise have a company on retainer.”

The United States likewise has indicators of strong need for SEO employees.

62.0% of SEO experts reported less than five years of experience and an average wage of $78,431, showing the strong need for SEO among organizations.

The wage varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Many of the participants from these three countries reported being brand new to SEO, so the pay rates reported in the study may reflect the study participant’s newness to the industry however not always of the industry as a whole in those nations. Those markets are likely more mature than the study data programs.

SEO companies in Pakistan and Bangladesh typically focus outward on working for firms and business based in Western countries.

Some Western-based agencies are run by Pakistani migrants who can utilize lower-cost SEO know-how in their native country.

Numerous firms in the West outsource work to countries like Pakistan since of the lower expenses and high level of education, experience, and knowledge.

In-house SEO operate in Pakistan is challenging to acquire due to the fact that of the high competition for positions working for big brands. Nevertheless, the pay rates are not impacted by the competition since the incomes are still competitive.

That high competition for work is shown in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing teams as in-house teams. And they are well-paid. It’s quite difficult and competitive for any SEO professional to get a task in-house SEO at any huge brand name.

SEO is a well-known profession in Pakistan. And more and more marketers graduating from universities are taking part. There are many SEO experts with more than ten years of experience and expertise in this area. But brand-new people are signing up with too.”

According to those who submitted the study, SEO specialists in Spain, usually, made the least, earning just $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO professionals make.

But the pay rates depend extremely on the need for SEO talent in any given region.

In some countries, such as Pakistan, tasks in SEO are a well-known alternative for extremely informed university graduates. Competitors for jobs is high as a repercussion.

But in other nations, like Australia, there is less task competitors. SEO expertise is in more need there, suggesting those with less experience have access to higher-paying jobs.

The study suggests that, normally, nations that are financially booming and with a high currency worth offer the highest-paying tasks for SEO experts with less experience.

SEOs with less than five years of experience earn up to $99,000.

Of those making in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those earning incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative area for those looking for top revenues.

Those who go it alone in organization, the freelancers and founders, reported greater profits.

A spectacular 44.5% of participants who are freelancers, creators, and agreement workers make over $75,000 to $149,000.

This statistic indicates that freelancing continues to be a rewarding course.

That said, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 annually, an overwhelming majority have more than 5 years of experience.

This earnings data indicates that no matter region, higher experience levels remain in demand and as a result needed to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO experts earning over $200,000 require extensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, indicating that deep market experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than 2 years of experience.

SEO is a profitable organization in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Required To Move Up?

According to the study results, the first 4 years of experience offer many development opportunities to move up the pay scale.

Survey outcomes of roles and years of experience show that numerous digital online marketers have chances to reach manager-level positions after having simply a few years of experience.

The region of work and other soft skills can likewise be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Maybe not remarkably, most study respondents with less than 2 years of experience held lower-level positions. Nevertheless, nearly 25% have managerial-level jobs.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

2 To 4 Years Of Experience

Digital marketing professionals with two to four years of experience tended to have higher supervisory roles.

The following is the breakdown of functions for SEOs with 2 to 4 years of experience:

  • 45.6% remained in junior functions.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The role levels accomplished by those with 5 or more years in the industry seem the reverse of those with the least experience, with the bulk reporting higher levels of functions.

Those with five more years of experience tended to have the higher management level roles in digital marketing, with the most significant proportion, 43.7%, occupying the department head level.

Here are the functions of SEOs with greater than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, professional.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least three basic courses for making more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second course is to accrue experience and abilities while working in-house or at a company and then branch out as an independent SEO in the function of a creator, freelancer, or specialist.

The third path is to begin as a freelancer and build your abilities, then leverage your experience to gain a full-time position or push into greater making brackets independently.

There’s no chance to accelerate the number of years of experience one has.

But abilities and accomplishments, particularly operating at a name brand company or agency, is valuable.

Experience doing things and finding out skills stay important, as the study results reveal it just takes 2 to four years of experience to get a higher role in SEO.

But ultimately, abilities got from experience will determine how well a person can go up within an organization as an in-house professional or make more as a freelancer with their capability to please and retain clients.

Those with the role of founder represent the greatest revenues in the group identifying as freelancers.

Unsurprisingly, creators tended to earn the most among those in the freelance wing of SEO professionals.

Part of that success comes from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to employing the ideal people.

Jason shared, “I ‘d say one of the best things I have actually done is buying good management, putting smart individuals in place for their specific roles, then getting out of their way. I develop the vision, and they help me perform it.”

Michael Bonfils, Global Handling Director of SEM International, recommended that a founder should, in the beginning, learn how to do most tasks in the business, ultimately handing off those jobs to staff members.

Michael shared his secret to being an effective creator,

“A creator should be doing whatever themself in the beginning. It gives them grounding and fundamental knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you find people who do a much better job than you do, specifically things you do not like doing. And you keep handing off obligations until you are doing simply the important things that you take pleasure in doing.”

How To End Up Being A Better SEO

Years of experience are essential for earning more, but the key word here is experience, not years.

Learning abilities is critical for going up the SEO industry ladder.

There are lots of resources offered for assisting people introduce their professions in SEO or to enhance their current skills.

Learn SEO: Beginners

Online Best SMM Panel

Best SMM Panel publishes a thorough series of short articles that supplies a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have simply started learning about SEO.

It starts with a description of the history of SEO, the fundamental basics, and then the technique.

Clocking in at thirty-five chapters, Best SMM Panel’s intro to SEO makes an excellent structure for any ambitious digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that offers a level of SEO information proper for those currently in charge of a website in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a standard site knowledge level.

This guide provides little actionable SEO info in terms of method.

But it does provide important info for understanding a wide variety of knowledge about how search engines work and the technical level of managing search look.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, local search, and debugging tips.

Google’s starter guide starts with a glossary of terms to assist develop the structure for the somewhat technical details that follows, which is a lot.

The guide consists of 4 sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education websites).

Seo (SEO) Beginner Guide

How To Get SEO Certifications

Google Certification

Google also uses an online certification program.

It is not a replacement for a university degree. It is a training accreditation to assist an employee shift to a brand-new task in digital marketing.

This program focuses on assisting individuals discover the skills needed to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel